Podcast 4: Interviewing Adi Avital, employer branding @ PROMO

Adi Avital is responsible for employer branding at PROMO – a title you don’t see every day. You can learn a lot from her about what makes a company attractive to employees, the connection between a company’s brand and its brand as an employer and how to create a circular employer brand – not only outwardly, but inwardly as well. Here’s a hint: anyone who thinks this manifests itself by ordering hamburgers to the office once-a-week is missing the idea entirely.

Interviewers: Nirit Chen, our VP marketing and business development and Nir Zavaro, Chief of Happiness at Streetwise, who assists us with marketing.